The Marketing Strategies Database is a database of strategies and sub-strategies to help categorize your marketing efforts.
There are strategies, such as Email Marketing, Content Marketing, Paid Ads, and more.
Within each Strategy are sub-strategies. Email Marketing includes sub-strategies like Onboarding Emails, Emailing Customers, and Emailing Prospects.
This base template will help you categorize and organize your marketing tactics. Tactics are the actual tasks you're doing every day to market your product or service.
Once you add a Tactic and link it to a Sub-strategy, an Impact Rating and a Funnel Level are automatically added.
This will help you focus your marketing efforts toward more impactful tactics.
(This is a template for Airtable. You must sign up for a free Airtable account to use this database.)
Once you purchase the base, you'll receive a document with a link to the database. The document also includes instructions on how to add it to your Airtable workspace.
A Marketing Strategies Database